Analysis and design
We discuss your goal and budget, recommend a mechanic and estimate how many people will take part.
choice of mechanic · volume estimate · budget breakdown
Consumer
promotions.
We design the promotion, build the website, validate the receipts and ship the prizes.
The whole campaign, not just the website.
For brands, manufacturers and agencies running campaigns in Czechia and Slovakia. The promotion runs under your brand — operations, technology, rules and tax are on us.
from EUR 1,280 · proposal and quote within two business days
What it is for
Give people a reason to buy now.
A promotion puts a deadline and a reward in front of the shopper — and wins the battle for the shelf at the very moment they are standing in front of it.
01You sell moreA promotion sets a deadline. Whoever was torn between you and the competition reaches for you now.
02You get noticedA reason for a second placement, a leaflet, a post people actually talk about.
03You have something to offer the retailerWith a live campaign, negotiating shelf space and in-store promotions is a different conversation.
04People try something newA chance to win beats hesitation about an unfamiliar pack. Those who try it often stay.
The promotion ends. The consent stays.
Shoppers give it to you themselves, in exchange for a chance to win. It is the cheapest legal route to a database you are allowed to contact again — and you can keep contacting it for years after the campaign.
Without a promotion
Data about shipments, not people.
You know how many units left the warehouse. Who bought them, the retailer won’t tell you — and you are not allowed to contact them.
With a promotion
People who want to hear from you.
They signed up themselves. Consent is separate and documented, so you can use it — even a year later. And for each of them you know what they bought.
We have been running promotions since 2021, in Czechia and Slovakia.
- 74
- campaigns delivered
- 16
- brands
- 16
- retail chains, fuel stations included
- 38
- promotion websites
We will share references and actual campaign figures in a meeting.
The full cycle
Nine steps. One supplier.
From the first meeting to deleting the data.
Preparation
2–3 weeksRules and legal
We write the terms and conditions and have them reviewed by a lawyer. Tax and the gambling threshold included.
CZ and SK rules · tax clause · GDPR and consents
Website and visuals
Your own domain, your colours, in Czech and Slovak. Mobile first.
domain in your name · CZ + SK versions · accessibility
Channels and materials
SMS gateway, e-mails, QR codes for packs. Print-ready materials for the retailer.
SMS gateway · e-mails · QR codes and print
During and after
the whole campaignEntries and validation
Receipts and codes come to us. We catch duplicates and fraud.
receipt validation · anti-fraud · human review
Participant communication
Confirmations, reminders, winner notifications. Marketing consent collected separately.
e-mail and SMS · separate consents · unsubscribe
Winner selection
Instant win or prize draw. With an official record you can check yourself.
instant win · prize draw with record · reserve winners
Prize fulfilment
We manage the prize pool. Vouchers go out automatically, physical prizes through our logistics partner.
prize pool and stock · automatic vouchers · logistics
Close and data
Report, export, tax documentation. The database with consents stays yours.
final report · tax documentation · your data stays yours
What we don’t deliver in our own vans: prize shipping is handled by our logistics partner. We order and oversee it; you get a single invoice. For specialist work — legal review, SMS delivery — we have our own people and suppliers. You deal with us.
Mechanics
How a promotion can work.
First, from the participant’s point of view. The simpler it is for them, the more of them take part.
“This one has a promotion.
I’ll take it.”
Your product has an extra reason to be picked — and the competitor next to it doesn’t.
Snaps the receipt.
Done in a minute.
No app, no account to create. The fewer obstacles, the more people take part.
The prize arrives.
And they tell their friends.
You keep a contact with consent and a proof of purchase.
Six mechanics we choose from.
Receipt upload
„Snap your receipt, you’re in.“
When you want proof of purchase and data on the shopping basket. The most common mechanic, for us and across the market.
On-pack code
„Look under the cap.“
When you reward actual consumption and don’t want to be tied to a single retailer.
Instant win
„Know straight away.“
For impulse purchases. Those who don’t win get a discount — nobody leaves empty-handed.
Prize draw
„You’re in the draw.“
When you have a few high-value prizes rather than many small ones.
Collect and win
„Three caps, one prize.“
When you want people to buy more than once. It drives repeat purchases, not just one.
Scratch card
„Scratch and see.“
In food service and wholesale packs, where a receipt isn’t at hand.
We also run photo and video contests, voting, and single-SMS entry for TV and print campaigns. We will advise which mechanic fits your product.
Dashboard
Watch your campaign as it runs.
No need to ask how it’s going. Log in and see for yourself.
- How many entered today
- And how many over the whole campaign, as it happens.
- Where the promotion took off
- How many entries came from which retailer — useful when negotiating shelf space.
- Prize status
- How many prizes have gone out and how many are left in the pool.
- Export any time
- Download the data yourself, no need to ask us for it.
We keep extending the dashboard. After every campaign we add what clients were missing. You get it straight away, at no extra cost.
Who does what
You decide. We do the worrying.
The decisions are yours. The work, the deadlines and the responsibility for running it are ours — that is exactly what you are buying.
Your decisionWhat you no longer have to deal with
PrizesYou choose the prizes. We track how many are left and tell you before they run out.
RulesYou approve them. Writing them and having them checked by a lawyer is our job — including tax on prizes.
Launch dateYou name the day. By then the website is finished, tested and live.
Type of promotionYou decide, we recommend — and we will tell you if none of them suits your product.
DataStays yours. We collect it in your name and you can download it any time, even mid-campaign.
Tax on prizesYou pay it — by law, nobody else can. We calculate it, watch the threshold and prepare the documentation for payment.
BrandThe promotion runs under yours. Paperwork, deadlines and dealing with the authorities are on us.
What your legal team will look for expand
GDPR roles. You are the controller, we are the processor. You get the data processing agreement under Art. 28 with the proposal, not at signing.
Sub-processors. They are named in the contract. We notify you of any change in advance and you can object to it.
Security incidents. We report them to you without undue delay, within 24 hours at the latest. Your 72-hour deadline towards the supervisory authority starts as soon as we become aware of the incident — which is why we report fast, not to cut your time short.
End of the campaign. You get an export of all data. We delete the rest by the date agreed in the contract.
Tax on prizes. Withholding tax is paid by the promoter, that is you. We monitor the CZK 50,000 threshold under Section 4(1)(f) of the Czech Income Taxes Act and prepare the documentation for payment. The Slovak part follows a different regime; we calculate it separately.
Gambling threshold. We assess the mechanic against the Czech Gambling Act (No. 186/2016 Coll.). The rules and the assessment are reviewed by a partner law firm; we name it in the proposal.
Pricing
From EUR 1,280 to about EUR 10,000.
You don’t pay for hours — you pay for a campaign that ran to the end. For validated receipts. For winners who actually received their prize. For rules that hold up. And for data that stays yours.
The four to six weeks shown for each package is the time from order to launch, not the length of the promotion. Preparation itself takes two to three weeks.
We publish our prices so you don’t need two meetings to find them out. Prices are set in Czech koruna; the euro amounts are converted at CZK 25 = EUR 1 and are indicative.
What moves the price is scope: how many receipts you expect, how long the campaign runs, whether Slovakia is included and whether we also do the creative.
ITCUBE S.R.O.PACKAGE A
Template-based
4 weeks · Czechia only · code or form
Website from a template720
Prize draw with record240
E-mails and operation320
TOTAL1,280 EUR
prices excl. VAT · prizes and their purchase not included
No receipt upload.
*** RECOMMENDED ***
ITCUBE S.R.O.PACKAGE B
Regional
6 weeks · Czechia only · 20,000 receipts
Receipt platform4,760
20,000 receipts package1,680
Rules with legal review720
Tax module480
TOTAL7,640 EUR
prices excl. VAT · prizes and their purchase not included
ITCUBE S.R.O.PACKAGE C
Nationwide
6 weeks · CZ + SK · 40,000 receipts
Receipt platform4,760
Receipts, 2 packages3,360
Slovak version600
Rules with legal review720
Tax module480
TOTAL9,920 EUR
prices excl. VAT · prizes and their purchase not included
How many people will take part?
Honestly: it depends mostly on how you support the promotion. The same mechanic for the same product will bring tens of thousands of entries with a leaflet, POS materials and retailer support — and a few hundred if people only find out about it by spotting a sticker on the pack.
That’s why we ask about support before we ask about the mechanic, and give you an estimate you can plan with. And if you haven’t worked out the support yet, we will work it out with you — we do the creative too, not just the technology.
Receipts are paid for in packages. If fewer come in, you don’t pay for the ones that didn’t — we carry an unused package over to your next campaign.
Creative and technology under one roof. We design the mechanic, build the website, validate the receipts, ship the prizes and take care of rules and tax. One contract, one person on the phone, one invoice — you deal with us, not with everyone separately.
If you want to keep your own agency, we also work as its subcontractor and operate under its name.
Working with us from abroad
The practical details, up front.
What brands and agencies from outside Czechia and Slovakia usually ask before the first call.
- Contract
- You contract with itcube s.r.o., a company registered in the Czech Republic. The contract is governed by Czech law unless we agree otherwise.
- Promotion rules
- Written under Czech and Slovak law — where your campaign runs — and reviewed by a partner law firm.
- Personal data
- You are the controller, we are the processor. The data processing agreement under Art. 28 GDPR comes with the proposal.
- Where the data lives
- We host in the EU, in Hetzner data centres. Sub-processors and any transfers outside the EU are listed in the data processing agreement.
- VAT
- Prices exclude VAT. Business customers in other EU member states are invoiced without Czech VAT under the reverse-charge mechanism.
- Language
- Calls, documents and reports in English. The promotion website and rules in Czech and Slovak — the languages your participants speak.
Got a product and a launch date?
Send them to us. Within two business days you get a promotion proposal and a quote — tailored to your product, not a generic rate. No brief, no obligation.